THE FUNDAMENTALS
THE 1% METHOD FOR SOCIAL MEDIA:
SMALL STEPS
BIG IMPACT
James Clear's "1% Method," also known as the principle of continuous improvement, revolves around the idea that small, consistent efforts each day can lead to significant changes over time. This concept doesn't just apply to personal habits; it's also highly effective in the realm of social media. For businesses and brands looking to enhance their social media presence, this approach is especially powerful. By focusing on improving strategies and content by just 1% each day,
we can deliver lasting, impactful results for our clients.
DATA-DRIVEN
LEARNING
An essential part of the 1% Method is ongoing analysis and adjustment. When it comes to social media, this involves frequently assessing how our posts perform and drawing valuable insights from the data. What kind of content grabs the most attention? Which formats drive the most engagement? By using this information and refining our strategies accordingly, we can make gradual improvements over time.
It’s often the little things that make a big difference. Whether it’s selecting the ideal color scheme, writing a concise and impactful caption, or choosing the right moment for a story poll—fine-tuning these aspects enhances the effectiveness of our social media efforts. Each post, every image, and every interaction offers a chance to make incremental progress.
The 1% Method requires clear goals and measurable progress. For social media, this means setting specific KPIs that define success, whether it’s reach, engagement rate, or conversion rate. Through daily, small improvements,
we consistently work toward these goals. The method helps us stay organized and track development step by step.
A key aspect is the willingness to experiment and make adjustments when needed. Social media is a dynamic field that constantly evolves. By regularly conducting small experiments—whether through new content formats, interaction strategies, or platforms—we remain agile and can quickly adapt. The key is to learn from every experiment and incorporate those insights into our daily work.
The 1% Method
sparks creativity
through consistent,
small steps that drive ongoing innovation.
Unlock continuous growth for your brand with the 1% Method—small, consistent improvements that drive impactful results and keep you ahead in the dynamic world of social media.
GENUINE
CONNECTIONS
Building real human connections is at the heart of our mission in the digital world. The digital space is more than just a series of data points—it’s an environment where authenticity makes a significant difference, allowing deeper and more meaningful relationships to thrive.
Authenticity, trust, and credibility serve as the compass that guides every decision and action. These principles shape each project, ensuring that every step aligns with these values. Being authentic means moving beyond superficial storytelling to craft genuine stories and experiences that resonate deeply with people. Prioritizing open and honest communication helps foster trust with audiences and partners, creating a foundation for lasting relationships.
REDEFINING THE FUTURE OF
ADVERTISING
Pioneering innovation means not just following familiar paths but venturing into new directions and constantly pushing the boundaries of what’s possible. It’s about developing advertising formats that break away from the conventional, redefining the way people connect with brands.
This approach encompasses everything from engaging gamification concepts that draw users into a playful experience, to dynamic, data-driven content tailored to each individual, and even virtual showrooms that make products tangible before they physically exist.
The goal is to reshape the advertising landscape—creating an environment where brand messages are not just seen, but truly felt and experienced. It’s about elevating brand communication to new heights, delivering ad experiences that captivate, inspire, and leave a lasting impression.
PEOPLE FIRST
PERSONALIZATION
Our approach centers on understanding people’s unique needs, desires, and expectations. We believe true connections are built by addressing these needs, guided by our values of authenticity, trust, and creativity.
We create personalized experiences that go beyond traditional campaigns, fostering dialogue and evoking real emotions. Authenticity helps us build content that forms lasting relationships.
By focusing on the individual, we create digital communication that resonates. Trust and transparency guide us: we listen, adapt, and deliver the best outcomes.
We don’t just market—we design experiences that put people first. Effective communication is personal, impactful, and memorable, leaving a lasting impression.